This past January, we pulled back the curtains on Slatecard's proprietary Donor Analytics utility.
Sendhil and I have dug back in to the data since then and have compiled the information in a Google Doc that you can share, download, and mash-up as you please. If you make any neat charts with this data, please send them to us at Team AT Slatecard.com and we'll include them in this space.
Here's a quick overview of the top FIVE issue badges based on three categories (total $ received by issue, total # badges rec'd, and issue badge value).
Top 5 Issue Badges by Total $ Received
- Protect & Defend America $13,216.99
- Cut the Pork $10,538.51
- Jobs & Economy $7,588.59
- Defeat Radical Islam $7,555.76
- Comprehensive Immigration Reform $5,953.18
Top 5 Issue Badges by Total # Badges Received
- Defeat Radical Islam 141
- Cut the Pork 114
- Protect & Defend America 113
- Pro-Life 89
- Jobs & Economy 71
Top 5 Issue Badges by Average Gift (Value)*
- Available and Affordable Health Care $355
- Expose Liberal Media Bias $340.33
- Stop Hillary $181.94
- Reduce Red Tape $162.5
- Free Trade $158.25
*Ed. Note: Typically, the top issues by value are based on a very small number of gifts.